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The Psychology of Persuasion

Discover the Path to Exceptional Leadership
Special Session with Keith Leonard and
Special Guest Dr. Robert Cialdini

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Live Q&A session with award-winning and best-selling author Dr. Robert Cialdini!

Join us for a transformative session where Dr. Robert Cialdini and Keith Leonard will guide you on your journey to becoming an exceptional leader.
Harvard Business Review lists Dr. Robert Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” He is a New York Times, Wall Street Journal, and USA Today Best-Selling author. Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.

His books, including Influence and Pre-Suasion, have sold more than five-million copies in 41 different languages.
Six book covers by Dr. Cialdini, a master of strategic influence and persuasion, are displayed: "Influence," "Pre-Suasion," "Influence: Science and Practice," "Yes!," "The Small BIG," and an additional edition of "Influence: Science and Practice.

What You Will Learn

  • Gain insights from Dr. Robert Cialdini about the science and psychology of persuasion that move people to "Yes"
  • The importance and impact of persuasion on leadership
  • The breakthrough concept of "Pre-suasion" - preparing others to be receptive to messages before receiving them
  • Understand the mechanisms that trigger and amplify the power of persuasion
  • How to leverage the power of persuasion in order to elevate your coaching conversations

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Dr. Robert Cialdini and Keith Leonard will be hosting a live Q&A session style webinar where you can receive support and ask questions right on the call.

Enter your name and email to get instant access to watch the replay.

*Early registration recommended to guarantee your spot.
Tony, a man with short hair wearing a dark suit, plaid shirt, and patterned tie, is smiling at the camera, standing against a blurred background. His confident demeanor suggests he has undergone extensive strategic training.

About Dr. Robert Cialdini

Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.

As a keynote speaker, Dr. Cialdini has earned a world-wide reputation for his ability to translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as “The Godfather of Influence.”

Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini received his PhD from University of North Carolina and post doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basil in Switzerland. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.

In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.

Dr. Cialdini is President and CEO of INFLUENCE AT WORK.

Dr. Cialdini’s clients include:
Google, Microsoft, Cisco Systems, Kimberly-Clark Corporation, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Merrill Lynch, Nationwide Insurance, Pfizer, Prudential, GlaxoSmithKline, Kimberly-Clark, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, NATO, NovoNordisk, RE/MAX, London Business Forum, Thomson Reuters, Ogilvy and London School of Economics
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About Keith Leonard​

Keith Leonard is a distinguished Executive Coach known for his work with top leaders in various industries. He's committed to helping individuals unlock their full leadership potential. With over 18 years of experience partnering with leaders and executives from diverse industries to enhance leadership skills, emotional intelligence, and strategic thinking, he is adept at conducting insightful assessments, providing tailored coaching plans, and facilitating transformational growth.

Keith is known for fostering sustainable behavioral change and achieving tangible results, and committed to fostering leadership excellence through a collaborative and empathetic coaching approach.

Don't Miss This Opportunity to Elevate Your Leadership Skills!

Reserve your spot today for this exclusive webinar that will transform your leadership journey.
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Books on persuasion and influence written by Robert B. Cialdini, including titles like "Influence" and "Pre-Suasion," strategically displayed standing upright with colorful covers.

Tony Robbins

Mr. Robbins is the author of six international bestsellers, including the 2014 New York Times #1 financial bestseller, MONEY: Master the Game; UNSHAKEABLE: Your Financial Freedom Playbook (2017); and LIFE FORCE: How New Breakthroughs in Precision Medicine Can Transform the Quality of Your Life and Those You Love (2022). 
Mr. Robbins is the chairman of a holding company comprised of more than 110 privately held businesses with combined sales exceeding $7 billion annually. He has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World”; by Harvard Business Press as one of the “Top 200 Business Gurus”; and by American Express as one of the “Top Six Business Leaders in the World”. Fortune magazine’s recent cover article named him the “CEO Whisperer,” and he has been named in the Top 50 of Worth Magazine’s 100 most powerful people in global finance for three consecutive years. Mr. Robbins has also spoken for distinguished audiences as the British Parliament, Harvard Business School, and the World Economic Forum. 
Mr. Robbins is a leader called upon by leaders. He has worked with four U.S. presidents, top entertainers – from Aerosmith to Green Day, Usher and Pitbull, and athletes and sports teams including tennis world champion Serena Williams and the NBA’s world champion Golden State Warriors. Business leaders and financial moguls from Salesforce.com founder Marc Benioff to Ray Dalio have tapped him for personal coaching. 
Mr. Robbins is a leading philanthropist. Through his 1 Billion Meals Challenge in partnership with Feeding America, Mr. Robbins reached his goal two years ahead of schedule. Through the Tony Robbins Foundation, he has also awarded over 2,000 grants and other resources to health and human services organizations, implemented a life-changing curriculum in 1,700+ correctional facilities and gathered thousands of young leaders from around the world with its youth programs. 
Since 2002, Mr. Robbins has partnered with renowned teacher Cloe Madanes to form the Robbins-Madanes Training Center, which is dedicated to finding cutting-edge strategic solutions to the most pervasive and difficult problems. 

Cloe Madanes

She has authored seven books that are classics in the field and are taught in virtually every graduate school in family therapy: Strategic Family Therapy; Behind the One-Way Mirror; Sex, Love, and Violence; The Secret Meaning of Money; The Violence of Men; The Therapist as Humanist, Social Activist, and Systemic Thinker; and Relationship Breakthrough. Cloe has presented her work at professional conferences all over the world, and has given keynote addresses for the most prestigious conferences in her field. She has won several awards for distinguished contribution to psychology and has been featured in Newsweek, Vogue Magazine. The Washington Post, and the Boston Globe. Her books have been translated to more than twenty languages. 

Cloe’s strategic methods have created remarkably swift, effective, and lasting solutions to the whole range of human challenges, from the problems of the very poor, to so-called “chronic” problems such as eating disorders and sexual abuse, to the challenges faced by Senators, Fortune 500 CEOs, bestselling authors, and billionaires. Since 2002, Cloe has worked side by side with Anthony Robbins developing the new field of Strategic Intervention. This cross-disciplinary project combines their two legacies, distilling the most swift, effective, and practical Strategic Intervention methods from a variety of fields. With Anthony Robbins, Cloe co-founded the Council for the Human Rights of Children, co-sponsored by the University of San Francisco, which applies the insights of Strategic Intervention for the protection and healthy upbringing of at-risk children.

Since 2002, Cloe has partnered with renowned  life coaching leader Tony Robbins to form the Robbins-Madanes Training Center, which is dedicated to finding cutting-edge strategic solutions to the most pervasive and difficult problems.