The Psychology of Persuasion

Discover the Path to Exceptional Leadership
Special Session with Keith Leonard and
Special Guest Dr. Robert Cialdini

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Live Q&A session with award-winning and best-selling author Dr. Robert Cialdini!

Join us for a transformative session where Dr. Robert Cialdini and Keith Leonard will guide you on your journey to becoming an exceptional leader.
Harvard Business Review lists Dr. Robert Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” He is a New York Times, Wall Street Journal, and USA Today Best-Selling author. Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.

His books, including Influence and Pre-Suasion, have sold more than five-million copies in 41 different languages.
Six book covers by Dr. Cialdini, a master of strategic influence and persuasion, are displayed: "Influence," "Pre-Suasion," "Influence: Science and Practice," "Yes!," "The Small BIG," and an additional edition of "Influence: Science and Practice.

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Dr. Robert Cialdini and Keith Leonard will be hosting a live Q&A session style webinar where you can receive support and ask questions right on the call.

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*Early registration recommended to guarantee your spot.
Tony, a man with short hair wearing a dark suit, plaid shirt, and patterned tie, is smiling at the camera, standing against a blurred background. His confident demeanor suggests he has undergone extensive strategic training.

About Dr. Robert Cialdini

Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.

As a keynote speaker, Dr. Cialdini has earned a world-wide reputation for his ability to translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as “The Godfather of Influence.”

Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini received his PhD from University of North Carolina and post doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basil in Switzerland. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.

In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.

Dr. Cialdini is President and CEO of INFLUENCE AT WORK.

Dr. Cialdini’s clients include:
Google, Microsoft, Cisco Systems, Kimberly-Clark Corporation, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Merrill Lynch, Nationwide Insurance, Pfizer, Prudential, GlaxoSmithKline, Kimberly-Clark, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, NATO, NovoNordisk, RE/MAX, London Business Forum, Thomson Reuters, Ogilvy and London School of Economics
A man in a grey suit and yellow tie is smiling at the camera against a grey background, exuding the confidence of a strategic coach.

About Keith Leonard​

Keith Leonard is a distinguished Executive Coach known for his work with top leaders in various industries. He's committed to helping individuals unlock their full leadership potential. With over 18 years of experience partnering with leaders and executives from diverse industries to enhance leadership skills, emotional intelligence, and strategic thinking, he is adept at conducting insightful assessments, providing tailored coaching plans, and facilitating transformational growth.

Keith is known for fostering sustainable behavioral change and achieving tangible results, and committed to fostering leadership excellence through a collaborative and empathetic coaching approach.

Don't Miss This Opportunity to Elevate Your Leadership Skills!

Reserve your spot today for this exclusive webinar that will transform your leadership journey.
Books on persuasion and influence written by Robert B. Cialdini, including titles like "Influence" and "Pre-Suasion," strategically displayed standing upright with colorful covers.
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