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Yair Bitton

Jerusalem,
Israel
  • Mastery Certified

Contact Info:

972 54 401801

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Coaching details

Certificates

Core 100, Core 200, Total Breakthrough Training, Working with Women

Fluent In

English, Hebrew

Coaching Format

In Person, Online, Phone

Niches

Business & Career Coach, Executive Coach, Leadership Skill Coach, Life Coach, Men's Coach, Performance Coach, Personal Development Coach, Team Coach, Other

Yair Biton is the creator and founder of NES360 – The Neuro Emotional System, an integrative methodology for emotional, relational, and spiritual evolution.

A certified Master Coach from the Tony Robbins & Cloé Madanes Training Institute, Yair brings over two decades of clinical experience in emotional mastery, relationship dynamics, and personal transformation.

As a therapist, author, and lecturer, Yair is best known for his book “The NES Way”, which laid the foundation for the NES360 system — a multidimensional framework that bridges body, emotion, and consciousness to create lasting change. His work helps individuals and couples move from emotional survival to authentic connection and self-expression.

Yair specializes in relationship coaching, with a unique focus on couples recovering from battlefield trauma — including veterans and reservists from the Swords of Iron war. His experience also extends to ADHD coaching for children and adults, helping clients cultivate focus, resilience, and purpose-driven living.

Through his lectures, workshops, and private practice, Yair has guided thousands toward greater awareness, healing, and fulfillment.

He is recognized for his heart-centered precision, systemic insight, and the ability to translate complex emotional patterns into clear, transformative pathways.

Rooted in the deep wisdom of Jewish spiritual tradition, the NES360 method weaves ancient Torah-based understanding of the human soul with modern emotional science — offering a path that resonates profoundly with Jewish audiences worldwide while remaining universal in its impact.
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Cloe Madanes

She has authored seven books that are classics in the field and are taught in virtually every graduate school in family therapy: Strategic Family Therapy; Behind the One-Way Mirror; Sex, Love, and Violence; The Secret Meaning of Money; The Violence of Men; The Therapist as Humanist, Social Activist, and Systemic Thinker; and Relationship Breakthrough. Cloe has presented her work at professional conferences all over the world, and has given keynote addresses for the most prestigious conferences in her field. She has won several awards for distinguished contribution to psychology and has been featured in Newsweek, Vogue Magazine. The Washington Post, and the Boston Globe. Her books have been translated to more than twenty languages. 

Cloe’s strategic methods have created remarkably swift, effective, and lasting solutions to the whole range of human challenges, from the problems of the very poor, to so-called “chronic” problems such as eating disorders and sexual abuse, to the challenges faced by Senators, Fortune 500 CEOs, bestselling authors, and billionaires. Since 2002, Cloe has worked side by side with Anthony Robbins developing the new field of Strategic Intervention. This cross-disciplinary project combines their two legacies, distilling the most swift, effective, and practical Strategic Intervention methods from a variety of fields. With Anthony Robbins, Cloe co-founded the Council for the Human Rights of Children, co-sponsored by the University of San Francisco, which applies the insights of Strategic Intervention for the protection and healthy upbringing of at-risk children.

Since 2002, Cloe has partnered with renowned  life coaching leader Tony Robbins to form the Robbins-Madanes Training Center, which is dedicated to finding cutting-edge strategic solutions to the most pervasive and difficult problems.