Mission

A man in a black shirt smiles and holds a microphone, while an older woman with short blonde hair, also in black, stands behind him against a green background, reminiscent of a strategic coaching session.

Strategic Intervention and Coach Training

Strategic Intervention (also known as SI) is a project dedicated to extracting the most practical and effective forms of strategic action and communication from a variety of disciplines: Ericksonian therapy, strategic family therapy, Human Needs Psychology, organizational psychology, neurolinguistics, psychology of influence, strategic studies, traditions of diplomacy and negotiation, and others.

The aim of Robbins-Madanes Training in Strategic Intervention Coaching is: To develop an eminently practical method for taking action in a strategic way to get things done so that human needs are fulfilled and elevated.

A freight train travels on railroad tracks during sunset, surrounded by trees and industrial equipment, as coach Tony supervises the evening's training session.

We believe numerous traditions of Strategic Intervention exist wherever human beings use extraordinary skill to bring about positive personal and cultural change. Nelson Mandela and Mahatma Gandhi are examples of masterful Strategic Interventionists that transcend the particularities of religion, culture, institution, job description, or political philosophy (as Strategic Intervention should.) What distinguishes SI from other strategic studies is the belief that certain holistic solutions “snap into place” when more people’s needs are met, expressed, and elevated. Why? Because our solutions are based on the principle of growth and contribution. Any change, when it is reinforced by growth and contribution, not only “sticks”, but it goes on to positively influence hundreds of other people. These solutions actually deliver more benefit for less effort.

Black and white portrait of an older man with short gray hair, wearing a suit and tie. With a serious expression, he looks directly at the camera, exuding the presence of a seasoned coach.

Our tradition of Strategic Intervention (called Human Needs Psychology or HNP) originates with the understanding of the power of meaning to shape all aspects of a human being’s life. Both Robbins and Madanes have been powerfully influenced by the great insights and works of Victor Frankl and Milton Erickson’s creative breakthroughs in human intervention. We are also grounded in the work of the Gregory Bateson group at the Mental Research Institute, which in the late 1950′s originated the new paradigm of interactional and systemic studies, which became a watershed in the development of disciplines such as game theory, cybernetics, neurolinguistics, organizational psychology, management psychology, and dozens of other systemic disciplines. Cloe Madanes, who has been associated with this project for four decades, is now the senior member of this tradition. Cloe has recognized Anthony Robbins as one of its most highly skilled thinkers and practitioners. The goal of Strategic Intervention is to integrate the core insights of these traditions into a method of practical strategic action. SI encompasses strategies that span from the belief systems and emotional patterns within an individual, to individual relationships, to group dynamics, to organizational and cultural interventions. A trained SI coach navigates these different arenas with ease.

A man in a black shirt on stage reaches to shake hands with an audience member, while others in the crowd wave and are seated. With bright stage lights illuminating the scene, Tony, an inspiring coach, seamlessly engages with everyone present.

If coaches and consultants were knowledgeable in Strategic Intervention, they’d find their clients taking more action on their advice, sidestepping interpersonal restrictions, and enjoying breakthrough performance. If businesspeople were to implement SI, they would resolve individual and organizational and cultural paradoxes that otherwise lead to internal conflict and blocked initiative. If legislators and judges understood human and family dynamics outlined by SI, they would find ways to pass judgments without disrupting essential structures of the family, and more children would be supported in their upbringing without medication or being institutionalized. By distilling the most essential, practical, and effective principles and strategies from master Strategic Interventionists – whether these relate to matters of the individual, couple, family, partnership, company, organization, or culture – our mission is to make these principles more active on a cultural level.

Tony Robbins

Mr. Robbins is the author of six international bestsellers, including the 2014 New York Times #1 financial bestseller, MONEY: Master the Game; UNSHAKEABLE: Your Financial Freedom Playbook (2017); and LIFE FORCE: How New Breakthroughs in Precision Medicine Can Transform the Quality of Your Life and Those You Love (2022). 
Mr. Robbins is the chairman of a holding company comprised of more than 110 privately held businesses with combined sales exceeding $7 billion annually. He has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World”; by Harvard Business Press as one of the “Top 200 Business Gurus”; and by American Express as one of the “Top Six Business Leaders in the World”. Fortune magazine’s recent cover article named him the “CEO Whisperer,” and he has been named in the Top 50 of Worth Magazine’s 100 most powerful people in global finance for three consecutive years. Mr. Robbins has also spoken for distinguished audiences as the British Parliament, Harvard Business School, and the World Economic Forum. 
Mr. Robbins is a leader called upon by leaders. He has worked with four U.S. presidents, top entertainers – from Aerosmith to Green Day, Usher and Pitbull, and athletes and sports teams including tennis world champion Serena Williams and the NBA’s world champion Golden State Warriors. Business leaders and financial moguls from Salesforce.com founder Marc Benioff to Ray Dalio have tapped him for personal coaching. 
Mr. Robbins is a leading philanthropist. Through his 1 Billion Meals Challenge in partnership with Feeding America, Mr. Robbins reached his goal two years ahead of schedule. Through the Tony Robbins Foundation, he has also awarded over 2,000 grants and other resources to health and human services organizations, implemented a life-changing curriculum in 1,700+ correctional facilities and gathered thousands of young leaders from around the world with its youth programs. 
Since 2002, Mr. Robbins has partnered with renowned teacher Cloe Madanes to form the Robbins-Madanes Training Center, which is dedicated to finding cutting-edge strategic solutions to the most pervasive and difficult problems. 

Cloe Madanes

She has authored seven books that are classics in the field and are taught in virtually every graduate school in family therapy: Strategic Family Therapy; Behind the One-Way Mirror; Sex, Love, and Violence; The Secret Meaning of Money; The Violence of Men; The Therapist as Humanist, Social Activist, and Systemic Thinker; and Relationship Breakthrough. Cloe has presented her work at professional conferences all over the world, and has given keynote addresses for the most prestigious conferences in her field. She has won several awards for distinguished contribution to psychology and has been featured in Newsweek, Vogue Magazine. The Washington Post, and the Boston Globe. Her books have been translated to more than twenty languages. 

Cloe’s strategic methods have created remarkably swift, effective, and lasting solutions to the whole range of human challenges, from the problems of the very poor, to so-called “chronic” problems such as eating disorders and sexual abuse, to the challenges faced by Senators, Fortune 500 CEOs, bestselling authors, and billionaires. Since 2002, Cloe has worked side by side with Anthony Robbins developing the new field of Strategic Intervention. This cross-disciplinary project combines their two legacies, distilling the most swift, effective, and practical Strategic Intervention methods from a variety of fields. With Anthony Robbins, Cloe co-founded the Council for the Human Rights of Children, co-sponsored by the University of San Francisco, which applies the insights of Strategic Intervention for the protection and healthy upbringing of at-risk children.

Since 2002, Cloe has partnered with renowned  life coaching leader Tony Robbins to form the Robbins-Madanes Training Center, which is dedicated to finding cutting-edge strategic solutions to the most pervasive and difficult problems. 

richard bandler

Richard Bandler, co-creator of NLP, also known as Neuro-Linguistic Programming, conducts NLP seminars, workshops and training programs internationally. His books are world-wide bestsellers. 

Among them are:     USING YOUR BRAIN — For A Change; TIME FOR A CHANGE/ and MAGIC IN ACTION. 

He co-authored: FROGS INTO PRINCES; PERSUASION ENGINEERING/; THE STRUCTURE OF MAGIC I AND II; PATTERNS OF THE HYPNOTIC TECHNIQUES OF MILTON H. ERICKSON, Volumes 1 and 2; and NEURO-LINGUISTIC PROGRAMMING, Volume 1.

sarah federman

Sarah Federman is an Associate Professor of Conflict Resolution at the University of San 

Diego’s Kroc School of Peace Studies. She is the author of the award winning Last Train to Auschwitz: The French National Railways and the Journey to Accountability (2021). She has also written for the Harvard Business Review and the Journal of Business Ethics concerning the corporate obligation to atone for participation in mass atrocity such as genocide, slavery, and violence associated with colonialism.  She has co-authored two anthologies, Introduction to Conflict Resolution: Discourses and Dynamics(2019) and Narratives of Mass Atrocity: Victims and Perpetrators in the Aftermath.  She trains masters students as well as Foreign Service Officers for the U.S. Department of State.

Sarah Federman is an Associate Professor of Conflict Resolution at the University of San Diego’s Kroc School of Peace Studies. She is the author of the award winning Last Train to Auschwitz: The French National Railways and the Journey to Accountability (2021). She has also written for the Harvard Business Review and the Journal of Business Ethics concerning the corporate obligation to atone for participation in mass atrocity such as genocide, slavery, and violence associated with colonialism.  She has co-authored two anthologies, Introduction to Conflict Resolution: Discourses and Dynamics(2019) and Narratives of Mass Atrocity: Victims and Perpetrators in the Aftermath.  She trains masters students as well as Foreign Service Officers for the U.S. Department of State.
 

Jonathan Keim

For more than a decade, Jonathan Keim has advanced RMT’s mission of empowering coaches to create meaningful change and lasting transformation. He is the author of POWER VALUES – Design A Life Around What Matters Most, 2025.

Keith Leonard

Executive Coach &
Talent Development Expert


Polished Executive Coach and Talent Development Expert with a proven track record of empowering senior leaders to unlock their full potential and drive organizational success. Over 18 years of experience partnering with leaders and executives from diverse industries to enhance leadership skills, emotional intelligence, and strategic thinking. Adept at conducting insightful assessments, providing tailored coaching plans, and facilitating transformational growth. Known for fostering sustainable behavioral change and achieving tangible results. Committed to fostering leadership excellence through a collaborative and empathetic coaching approach. Ready to guide executives in reaching their professional and personal aspirations.
[Link to Full Bio]

Ronald Niezen

Ronald Niezen is a Distinguished Teaching Professor in the Department of Sociology at the University of San Diego and a Professor Emeritus in Anthropology at McGill University. He completed his doctoral degree in Social Anthropology at Cambridge, for which he spent ten months living and travelling in northern Mali. His first job after the PhD was with the Cree Board of Health and Social services of James Bay, following which he served as Assistant and Associate Professor of Anthropology and of Social Studies at Harvard University.

He is the author of eight non-fiction books, including Truth and Indignation: Canada’s Truth and Reconciliation Commission on Indian Residential Schools (2017) and one novel, The Memory Seeker (2023), finalist for the Best Thrillers Book Award. His recent publications include a short story soon to appear in the Bellevue Literary Review, and articles in Write Magazine, Quill, and The Conversation.

dr. juilie t. annÉ

Dr. Julie T. Anné Zeig is a licensed clinical psychologist and internationally recognized eating disorder and complex trauma expert. Dr. Julie serves on the Faculty of Mayo Clinic School of Medicine where she enjoys providing education and insight into the underlying psychological causes of disordered eating, distorted body-image and emotionally-driven struggles with weight. Dr. Julie is the Founder and Clinical Director of A New Beginning, LLC and TheHealthyWeighOut, LLC specialty treatment centers located in Scottsdale, AZ which support a “no more diets!” approach to the FULL recovery of all eating disorders.

Dr. Julie’s personal brand of passion, compassion and unwavering HOPE for complete and lasting change, is contagious. Her commitment to working from the reparative “inside-out,” effective. “When the inner wounds that have damaged our relationship with our Self are healed, a loving relationship with our Body can follow.” Dr. Julie

Dr. Julie’s unique style of impactful psychotherapy was featured on E! Network’s “What’s Eating You?” and she has enjoyed working with the cast of ABC’s Extreme Makeover: Weight Loss Edition. Dr. Julie is a sought-after media expert, appearing frequently on cable, network, radio and podcasts throughout the world. Starting July 2023, Dr. Julie will have her own tv segment titled, “Healthy from the Inside-Out” on Arizona’s Family TV3.

Dr. Josiane Apollon

Trilingual Clinical Director with 18+ years of experience in clinical practice and leadership capacity. Proficient in offering training, staff development, and administrative oversight to support the overall health of the clinic. Demonstrate successful practice in peer review and therapist performance evaluation processes. Possess the ability to engage therapists, other community providers, and agencies to improve the mental health of individuals, children in their family and community.

Extensive Knowledge of evidence-based treatment interventions, including Strategic Family Therapy, play therapy, Cognitive Behavioral Therapy, Solution-Focused Therapy, Motivational Interviewing, and Trauma Based CBT. Adept at effectively planning, coordinating, and managing complex treatment interventions in vulnerable ethnic and sexual populations.

Brian Bradley

Brian Bradley is a world-renowned expert in posture, pain, and performance, committed to helping millions live healthier, pain-free lives through simple, effective movement solutions. As Vice President of Brand Development & Strategic Programs, he speaks globally on how chronic pain, poor posture, and physical imbalance can be overcome through practical, sustainable lifestyle changes.

With over 34+ years of experience in human biomechanics and functional health, Brian delivers high-impact training and keynotes that blend science, humor, and motivation. His approach has helped everyone from elite athletes and U.S. military personnel to corporate teams, parents, and everyday movers feel better and perform at their best.

Brian has taken the stage in over 20+ countries, presenting to organizations like the Tony Robbins Company, NFL, Bulletproof, YPO, and Seattle Study Club. His proven method empowers audiences to take control of their health by restoring physical balance and building long-term resilience.

Whether you’re in the boardroom or the gym, Brian’s coaching will move you—literally and mentally—toward your highest level of performance.

https://egoscue.com/who-we-are/

Dr. Robert Cialdini

Harvard Business Review lists Dr. Robert Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” He is a New York Times, Wall Street Journal, and USA Today
Best-Selling author.

Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.

His books, including Influence and Pre-Suasion, have sold more than five-million copies in 41 different languages.

Full Bio Link:
https://www.influenceatwork.com/dr-cialdinis-biography/

Lee Cockerell

Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. “As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world.”
Full Bio:
https://www.leecockerell.com/about/

 

Jan Hargrave

Body language expert Jan Hargrave teaches you the ways in which YOUR body communicates with the world around you. As the nation’s leading behavioral authority and body language expert, Jan can teach you the skills you need to “read” your family, your associates, your customers, in fact, everyone around you. Jan is the author of 5 best selling books, Let Me See Your Body Talk, Freeway of Love, Judge the Jury, Strictly Business Body Language, and Poker Face.

She has shared her expertise about body language, persuasion and influence with the New York Times, NBC News, ABC News, CBS News, Fox Television, the Steve Harvey Show, The Lifetime Channel, E-Entertainment, Television and dozens of popular magazines such as Cosmopolitan, Glamor, People, InTouch Weekly, Us Weekly, Life & Style, First for Women, The Forensic Examiner, Golf Magazine and others. Jan has consulted with fortune 500 companies like Starbucks, Hanes, Noble Oil, and more. Jan describes the “hidden messages’ you use in your everyday life and shows you how to stop the lies and uncover the truth—in any conversation or situation.

www.janhargrave.com

Phil M Jones

Master of Influence and Persuasion – Author of Seven Best Selling Business Books, One Children’s Picture Book – Producer of “Most Listened To” Non-Fiction Audiobook of all time.

Phil M Jones thinks and acts differently. His precise insights around communication, added to a proven personal pedigree of peak performance and a richness of real-world experience mean that Phil is the kind of thought leader whose counsel is sought by other thought leaders.

He believes with passion that the answer to increased success, in every area of life, is to ask better questions, focus on QUALITY of conversation as well as quantity and that quite often, the difference between you, and all the others, is knowing exactly what to say, when to say it, and how to make more of your conversations count.

Entering the world of business at the tender age of 14, with nothing more than a bucket and sponge, he went from single-handedly washing cars on weekends to hiring a fleet of friends working on his behalf, resulting in him earning more than his teachers by the time he was 15.

His early career was dynamic and challenging including leading experienced teams of sales professionals through his early twenties, as well as guiding Premier League Football Clubs to maximize sponsorships and licensing agreements, in addition to helping grow an independent real estate business to a revenue in excess of over $240m with a sales team of just five…

philmjones.com

 

Jim Kouzes

Jim Kouzes currently serves as a Fellow of the Doerr Institute for New Leaders at Rice University and was previously the Dean’s Executive Fellow of Leadership, at the Leavey School of Business, Santa Clara University. 

Jim has received a number of high honors which speak to his expertise and innovation in the leadership development space. 

Acknowledgments and honors include being named by The Wall Street Journal as one of the twelve best executive educators in the United States and one of HR Magazine’s Most Influential International Thinkers (2010-2013). He was also identified as one of the Top 100 Thought Leaders in Trustworthy Business Behavior by Trust Across America in 2010-2016 and honored as one of its Lifetime Achievement recipients in 2015.

leadershipchallenge.com

 

Ayman Mahmoud

Ayman Mahmoud is a business and peak-performance strategist, author, and something else he is going to tell you about.

Combining his knowledge in business and arts, he always focuses on the edge between content and organization, creativity and structure, and process and goal.

Ayman is internationally active through training, consulting, writing, and translating in the area of 5 domains:

  1. Entrepreneurship and Business Development.
  2. Youth Empowerment.
  3. Trainers’ Training, Coaching & Strategic Intervention Training
  4. Empowering artists on boosting creativity and performance.
    Ayman worked and work with artists like mega stars Mohamed Mounir and Fathy Salama (Grammy Winner)
  5. Highly-Impactful Volunteering.

Throughout his journey, Ayman met and worked with international figures like Cloe Madanes, Tony Robbins, Richard Branson, and Kofi Annan. And organizations like TED conferences, some of the highly watched TED talks were scripted and choreographed by him, and his team at TED achieved over 11000 translations so far.

Ayman also worked with a big number of startups and entrepreneurs in Europe, and in Egypt, he worked as a consultant, coach, and advisor to some seasoned business people.

Ayman believes that every human being deserves to experience life fully and he is on an ongoing journey to ascending organizations, individuals, and families to the level they deserve to experience life at.

Ayman translated into Arabic Dr. Cloe Madanes’s book Relationship Breakthrough, The Structure Of Personality book by Dr. L. Michael hall, Dr. Richard Bolstad, and others, and many training manuals.

Ayman moved to Finland in 2018, he works for Suomalais-Arabialaisen Kauppayhdistykset (The Finnish-Arabic Business Association) where he provides business coaching to owners of accounts worth 8 billion Euros.

Ayman lives in Helsinki with his wife and daughter (Suvi and Aida).

Eleni Oikonomopoulou

Eleni is a relationship expert with nearly two decades of experience supporting C-suite executives and leaders across the EU and the USA.

She coaches partners—whether in business or intimate relationships—guiding them to understand their relational patterns, communicate with honesty and confidence, ease intercultural tensions, and move through conflict with grace. Her work often leads clients to deeper connection, renewed trust, and partnerships that feel lighter, stronger, and more aligned—ultimately leading them to build relationships that truly make a difference in their lives.

Trained in Strategic Coaching under Dr. Cloe Madanes since 2014 through both individual mentorship and in-person group study, Eleni also holds certifications from the Robbins-Madanes Training in Executive Coaching and NLP. Her background includes communication, negotiation, and European history, all of which enrich her unique, human-centered approach.

Dr. Morgan Peterson

Dr. Morgan Peterson spent 25 years with the San Francisco Police Dept. working with the Juvenile Courts and Family Social Services in counseling and referrals, resolving related problems, and setting up Positive Directions Programs for Juveniles, as well as Youth and the Law classes at high school levels.

He received a BA at Golden Gate University, a Master of Science degree at Dominican University, and a Doctor of Education in Counseling Psychology at the University of San Francisco. He was the Coordinator/Counselor for the Police Department Employee Assistance Program, developing programs for stress management, alcohol and drug abuse, family problems and disciplinary actions, retirements, and critical response events (shootings, earthquakes, accidents).

He was Adjunct Assistant Professor at Golden Gate University, San Francisco; an instructor at Heald Institute of Technology, an Adjunct Professor at Skyline College, the San Francisco Police Academy, and a fully tenured professor at Palomar College, San Marcos, CA (29 years).

Publications include Crisis Counseling for a Quality School Community; Applying William Glasser’s Choice Theory; Ethics for Public Safety; Ethical and Moral Decision Making, 2nd Edition; Enforcement Psychology; Coping with the rigors of policing, 3rd Edition.

Jillian Turecki

Jillian Turecki is a renowned relationship expert, NY Times bestselling author, and host of the Podcast, Jillian On Love. Fueled by an insatiable curiosity about what makes a relationship thrive, Jillian has helped millions over the last 20 years through her teachings, courses, social media, and writing to revolutionize their relationship with themselves so that they transform their romantic relationships.

Jillian is sought out for her compassionate, direct, and very authentic style of coaching, teaching and writing.

Dr. Jeffrey Zeig

Jeffrey K. Zeig, PhD, is the Founder and Director of the Milton H. Erickson Foundation. He has edited, co-edited, authored or coauthored more than 30 books on psychotherapy that appear in fifteen foreign languages. Dr. Zeig is the architect of The Evolution of Psychotherapy Conferences, which are considered the most important conferences in the history of psychotherapy. He organized the Brief Therapy Conferences, the Couples Conferences, and the International Congresses on Ericksonian Approaches to Hypnosis and Psychotherapy. A psychologist and marriage and family therapist in private practice in Phoenix, Arizona, Dr. Zeig conducts workshops internationally (40 countries). He is president of Zeig, Tucker & Theisen, Inc., publishers in the behavioral sciences. 

He is founder of the Erickson Foundation Press, www.erickson-foundation.org/press.Dr. Zeig has been an invited speaker at major universities and teaching hospitals including The Mayo Clinic, Menningers and MD Anderson.